Account Lead, Digital Solutions

Welcome to Goose Digital!

We’re so glad to meet you. At Goose, we are a team of problem solvers driven to help marketing teams move their digital marketing strategy forward using marketing automation and award winning strategies. We hope you’ll apply to be part of Canada’s  fastest growing Marketing Automation Agency.

A bit about us

We work hard and play hard. We’re serious about career development and organizational transparency, as well as quarterly team outings and “non-competitive” foosball. But seriously, culture isn’t just a word to us. We recently have been awarded one of Canada’s Top 50 Best Workplaces under 100 employees! You’ll be on a team that has your back, you can learn from, and works together to be on the best career ride of our lives.

About the Role

The Account Lead, Digital Solutions is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and execute their digital marketing strategies. To achieve this, the role leads the Project Management and Execution plans for Marketing Automation and Digital Marketing strategies. Additionally, strong people skills, communications, and a positive attitude are a must when cultivating long term Customers. As an extension of our Customer’s marketing department, we endeavor to make their daily interactions with us low maintenance, and very enjoyable. This role requires a high degree of organization and team coordination capabilities in order to translate the Customer’s objective into actionable monthly plans to be delivered directly and through other teammates. The Account Lead, Digital Solutions routinely runs customer meetings and makes presentations, and holds these sessions to a very high standard of quality in terms of presentation, timing, and documented next steps. This role contributes highly to the agency’s culture, setting an example for the team in areas such as work ethic, attention to detail, and attitude.

GENERAL

• Participate in planning sessions with the broader Account team leaders to drive process improvements, solve problems, and improve our service delivery
• Maintain on-target delivery of Tasks, Time Budget, and Campaign goals
• Run scrum meetings, support project plans, lead the schedule for the delivery of services
• Identify areas to grow team members, improve our culture, and recognize the team
• Actively engage more senior team members in order to achieve the customers objectives in a timely manner

ACCOUNT LEADERSHIP

• Maintaining strong relationships with assigned Customers lead on a monthly basis.
• Be the Customer Subject Matter Expert, knowing the business, their marketing goals, and how best to initiate new campaigns and projects for positive outcomes
• Be the Customer Advocate to overcome obstacles and achieve results.
• Set the Marketing Plan for Customers against the Statement of Work (SOW):
  • Marketing Automation Services (Campaigns and Use Cases)
  • Digital Marketing Services (SEO, PPC, Paid Social, Paid Media)
  • Data and Insights (Assessments, Opportunities, KPI reporting)
  • Strategy Services (Workshops and Accelerators)
• Oversee and set a high level of quality control for Customer Assets: campaigns, raw data, folders, lists, configurations in the automation platform or other, AgencyDimensions
• Run Customer Meetings with a focus on highlighting our work, uncovering potential opportunities, and reviewing Key Performance Indicators.
• Identify gaps in the Customer’s marketing process, suggest changes, and escalate to senior agency resources if needed
• Deliver to the contracted services for Deliverables and/or Subscribed Time

KNOWLEDGE AND SKILL SET

• Broad and competent knowledge of digital marketing in the areas of Paid Media, Search Optimization, Social Media, Email Marketing, Creative Design, Content Strategy and more.
• Demonstrated ability to uncover business objectives, map out appropriate campaign strategies, and lead a team of individuals to achieve those goals
• Must have strong communication skills both written and verbal
• Must have strong marketing instinct and creative energy
• Must be organized to prioritize multiple tasks and delegate effectively
• Must have strong writing and editing skills
• Detail-oriented with an eye for “pixel perfection” and passionate about their contributions
• Demonstrated ability to work well in a fast-paced, entrepreneurial, results-oriented team environment
• Strong ability to research best practices and new ways of doing things to remain fresh and efficient

EDUCATION AND EXPERIENCE

• Minimum 3 years in a digital agency or face-paced marketing environment
• Experience leading small teams or in a project management capacity
• Specialized post-secondary education in marketing, communications, or digital media is a benefit

To apply, email us at [email protected] with your resume and cover letter.