Great news! All Insurance has launched their flagship insurance brokerage website with Goose Digital. All Insurance is one of the largest insurance brokerages in Alberta with their headquarters in Edmonton. In an industry like Insurance, web marketing is often over looked with many brokerages lagging behind with no clear winners. ALL Insurance wanted to take advantage of this position. They wanted an agency to help them take make the transition to the world of digital media; helping service their customers better and make it easier for new customers to find them.

The new website is fully responsive, making it easy for their “on-the-go” clients to browse from any device (mobile, tablet, laptop). It is equipped with multiple Calls to Action, has smart integration of articles and downloads and the website is the perfect platform to showcase their exclusive products like: the Cargo Secure Program: Exclusive Motor Truck Cargo Insurance program.

Furthermore, ALL Insurance is now digital marketing ready: They have been set up with a variety of social media accounts, are equipped with SEO (Search Engine Optimization), and are ready to partake in fully managed inbound campaigns. Coupled with our digital marketing services, All Insurance will produce higher retention, more referrals, and better leads.

Key features of the project:

  • Integrated content strategy
  • Fully responsive for mobile and tablet users
  • Smart integration of articles and resources
  • Quick facts and testimonials
  • Insurance forms and safety tips
  • Seamless social media feeds and links
  • Integration of vendor partner Videos
  • Top notch SEO w/25 keyword strategy
  • Latest WordPress installation
  • Help with content writing, editing, and imagery selection

We love working on many industry verticals, but this was a special project for us as our Director of Client Services (Jennifer Pugsley) has a previous background in Insurance. Her extensive knowledge of both Commercial and Personal Lines Products, Coverage’s, Premiums, Risk Identification, Claims and Insuring Markets helped reduce cycle times. If you are in a similar industry where there are not clear winners or breakout examples of competitors using digital marketing for success, give Jennifer a call!

Download the Case Study here.