This Month in B2B Marketing Automation September 2017
Missed our September newsletter? We’ve got it waiting for you! This month’s newsletter features exciting news of our heightened partnership status with Act-On Software, marketing automation platform revival advice, and expert content marketing strategies!
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FEATURE OF THE MONTH
Just a few weeks ago Goose Digital was elevated to Act-On Software’s top partner status. We’re just the seventh agency in North America to reach this status and the only partner based in Canada. Read more in our official announcement.
B2B DIGITAL MARKETING NEWS
Baseline Digital Marketing Tactics You Should be Doing Today
How many of the 10 best performing digital marketing strategies listed are your organization doing today? Learn where you could immediately improve your digital strategy from this article.
Can an Older Marketing Automation Platform Still Be Effective Today?
Marketing automation platforms can become inefficient based on poor implementations or a lack of use. Learn how to cost-effectively “revive” your old marketing automation technology here.
KEY TRENDS & HOT TOPICS
SPF, DKIM, and DMARK: What You Need to Know About Protecting Your Organization’s Identity
We’ve all received phishing emails and potential email scams. Learn the security measures you can take to protect your organization’s email marketing identity and reputation.
Salesforce Pardot: How to Become a Content Marketing Expert By Sharing Others’ Content
Learn how Salesforce’s content marketing team balances self-promotion and well-curated content from industry thought leaders – even if those thought leaders are competitors.
ARTICLES THAT HELP YOU LEARN
How to Immediately Improve Your Marketing Copy
Writing marketing copy for B2B audiences is hard. Learn how to overcome this challenge with five easy tips.
TOPO: 5 Key Account Based Marketing Lessons From The Trenches
MarTech leader TOPO lists five practical learnings for account-based marketing success. Hint: org-wide buy-in, patience, and simplicity are listed here.