Join us at IBAO and Learn How Brokers Can Drive Marketing Performance With Video
We are excited to be back at #IBAO2021 this year! While no one needs a reminder that this past year and a half has marked significant changes for the Insurance industry, it is important to focus on shifts that have benefited both Brokers and the consumer. Consumers have, and will continue to, rely on digital channels to research and buy products and engage with their service providers. This means that Brokers need to find avenues to communicate their brand value and products in an increasingly crowded space – and there are some great new opportunities. One channel that has emerged as a real game-changer: Video.
If a picture tells 1000 words, think of how many that a video can convey. Brand videos, which can be used on a corporate website and social channels, can enable prospects to hear directly from a Broker the added value they can bring to a relationship. Product focussed videos can reduce the complexities of policy details by telling a story or using explainer-type videos to help prospects understand coverage questions. They drive high engagement with paid media campaigns and can also work very well on product pages or social media pages.
Not sure how video could work for you? Join Goose Digital and Inverted Taco at our Learning Lab on Oct 21st where we will share examples of these types of videos, discuss the advantages they present for Brokers and how you can get started with this powerful content.
Want to learn more about the video production services we offer? Contact us today.