There is a lot of discussion in the insurance industry today around digital marketing and marketing technology, but there is also a lack of understanding of how to successfully implement these initiatives. Over the last few years, several small to mid sized brokerages have begun to recognize that a specific skill set is needed to make these critical changes successful – giving rise to the addition of a marketer at the broker’s leadership table.
In the March edition of Canadian Underwriter, I discuss with two senior level marketers how they are helping their respective brokerages take a more strategic approach to successfully navigating the waters of digital marketing and transformation.
Download and read the article on Marketers Rising here.
