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Brand Guidelines

Goose Digital Brand Guidelines

Logo Variations

All logos and logo variants here are saveable as SVG / vector format
(Right-click, save as…).

“G” Base Logo
“G” Inverted Logo
“G” Monochromatic Logo
“G” Monochromatic Inverted Logo
Goose Digital “G” Logo

Although it is always preferable to use the full Goose Digital logo, when space does not permit, the Goose “G” can be used instead in either the black or white variant.

Goose Circle

For exceptional circumstances, circle variant of the Goose “G” has been created. Use this when space is limited or to help accent the marketing materials (e.g. website favicon, navigation bars, or document header).

Goose Pixels

The Goose Pixels should only be used to help compliment the rest of the branding (e.g. as a footer image in a word document). They should never be used without the full Goose Digital logo elsewhere on the material.

Colors

Green 361 C

Primary "Solutions/Services" colour.

Blue 313 C

Primary "Expertise/Strategy" colour.

Sky 283 C

Supporting "Expertise/Strategy" colour.

Orange 158 C

A supporting colour, mainly used in technical/code related applications.

Red 1797 C

A supporting colour, mainly used as a CTA or to highlight news/blog posts.

Pitch

Only be used as the background colour for headers, footers, etcetera.

Grey

Always use this shade for text on light backgrounds.

Slate

A minor, in-between support shade.

Light

The colour of our "white" logo. Helps support pure white or in places where pure white would not work.

Gradient Suggestions

We use gradients sparingly, usually on a Call-to-Action, like a button or an icon. Here are some suggested gradients to use with the Goose Digital colours.

In Writing

Goose Digital

goose digital

Always capitalize Goose Digital.

goosedigital.com

www.goosedigital.com

www.goosedigital.com

https://goosedigital.com

Try to avoid using “www.” when typing out our URL. Never capitalize the letters in the URL.

Fonts

We primarily use Gotham for its versatility.

There are two key exceptions to this rule where our font doesn’t work. The first exception is on editable documents such as those in Google Docs. Gotham will not work in Google’s applications. The second exception is in certain digital applications, where only web – safe (Google) fonts are required and Gotham will not work. In this case, we use DM Sans as a replacement.

For internal use (slideshows, word docs), we use Roboto due to its thin – width and universal accessibility through Google’s ecosystem.

Images

We love to use images at the top of all our marketing material to immediately grab someone’s attention. We use big, bold photography featuring real people in real situations. We always try to avoid overly-staged, unnatural colours and cutout stock photos.

Take a look at some examples below.