Marketing Automation Designer

Welcome to Goose Digital!

We’re so glad to meet you. At Goose, we are a team of problem solvers driven to help marketing teams move their digital marketing strategy forward using marketing automation and award winning strategies. We hope you’ll apply to be part of Canada’s fastest growing Marketing Automation Agency. 

A bit about us

We work hard and play hard. We’re serious about career development and organizational transparency, as well as quarterly team outings and “non-competitive” foosball. But seriously, culture isn’t just a word to us. We recently have been awarded one of Canada’s Top 50 Best Workplaces under 100 employees! You’ll be on a team that has your back, you can learn from, and works together to be on the best career ride of our lives.

Your role

As a Marketing Automation Designer, you’ll be thrust into the world of modern digital marketing getting ‘hands on’ with design, frontend web, landing pages, email campaigns, automation, and more. From getting certified on Marketing Automation Platforms, creating amazing frontend design layouts, and activating paid media campaigns, you’ll be getting your hands on it all. This means you’ll see many different sides of marketing and the value that Goose Digital brings to the table. Lastly, you’ll work on a team that supports our customers, so your work will directly contribute to our success. 

The skills

Have a look at the job outline below. We believe learning never stops, so while at Goose Digital we will help you get certified, trained in specific technologies, and get experience in modern digital marketing practices. The skills and requirements below are very important to your success here – if you’ve got what it takes, please apply today!

GENERAL

• Be a positive team player and help us maintain a great culture
• Take a ‘can do’ approach to your work and with Customers
• Attend scrum meetings, support project plans, for the delivery of services
• Maintain accurate time logs on a daily basis of activities performed
• Maintain clean and accurate documentation for your tasks, campaigns, and projects

ACCOUNTS

• Deliver high quality designs, concepts, and assets to meet campaign objectives
• Become a technical Subject Matter Expert, in the Customer’s automation and web environment, implementing technical configurations and overrides
• Participate in the Marketing Plan for Customers against the Statement of Work (SOW):
  • Marketing Automation Services (Campaigns and Use Cases)
  • Digital Marketing Services (SEO, PPC, Paid Social, Paid Media)
  • Data and Insights (Assessments, Opportunities, KPI reporting)
  • Strategy Services (Workshops and Accelerators)
• Maintain a high level of quality for Customer Assets: creative folders, source files, exported assets, etc. all organized in our secure cloud environment
• Identify ways to improve the customer experience through better designs, implementations, and campaign execution.
• Deliver to the contracted services for Deliverables and/or Subscribed Time

CREATIVE & WEBSITE

• Create & Edit basic creative assets (banners, images, emails, re-marketing)
• Provide concepts / layouts using Photoshop, Illustrator, Canva
• Use Content Management Systems (CMS) to upload pages to websites
• Coordinate the production. of third party vendors in Video, Animation, Photography
• Project management of creative tasks and website projects

MARKETING AUTOMATION

• Maintain certifications in MAP platforms used by Goose Digital
• Build landing pages, email templates, forms within the MAP platforms 
• Basic HTML & CSS adjustments
• List segmentation and targeting
• Setup automated programs to enhance
• QA Testing of campaigns, websites, emails, and other digital programs
• Run reports in a timely manner at month end or during reporting periods

DIGITAL MARKETING

• Maintain certifications in Google and Facebook (or other) as required by the team
• Support the development and optimization of paid and organic social campaigns through creative imagery

KNOWLEDGE AND SKILL SET

• Strong knowledge and skillset in Creative Design, Typography, and Layout.
• Good listening skills to uncover business objectives, map out appropriate campaign strategies, and lead a team of individuals to achieve those goals
• Must have strong communication skills both written and verbal
• Must have strong marketing instinct and creative energy
• Must be organized to prioritize multiple tasks and delegate effectively
• Must have strong writing and editing skills
• Detail-oriented with an eye for “pixel perfection” and passionate about their contributions
• Demonstrated ability to work well in a fast-paced, entrepreneurial, results-oriented team environment
• Strong ability to research best practices and new ways of doing things to remain fresh and efficient

EDUCATION AND EXPERIENCE

• Minimum 1-3 years in a digital agency or fast-paced marketing environment (or equivalent)
• Experience working on a team to accomplish goals together
• Specialized post-secondary education in marketing, communications, or digital media is a benefit
• Existing specialized certifications and/or platform technology experience is an asset

To apply, email us at [email protected] with your resume and cover letter.