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That’s A Wrap – IBAA 2024

We’re still buzzing from the Insurance Brokers Association of Alberta (IBAA) 2024 Conference. Thank you to the organizers who brought together leaders in the insurance industry to discuss opportunities and challenges brokers are facing in a rapidly changing landscape. We had a chance to discuss the growth of insurtech, data analytics, and strategies to engage new and existing customers.

Always a highlight was the CMO Panel where leaders from Wawanesa, Aviva and SGI shared their perspective on where the insurance industry is heading. Highlights  included the discussion around the importance of brokers diversifying their customer base, impact of natural disasters and the move towards improved connectivity all of which impact how brokers work with their insurance partners and their customer base.  We had a chance to continue those conversations with the many brokers who visited us at our booth at the tradeshow and share some fabulous Goose swag!

Looking forward to seeing everyone again next year!

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