Goose Digital has promoted Kevin Butler to Chief Strategy Officer, highlighting the agency’s commitment to strategy-led marketing. This move coincides with the launch of “Intelligent Marketing,” a bold new approach that combines strategy, technology, and innovation to drive measurable business growth.

TORONTO, ON – May 20 – Goose Digital, Canada’s leading intelligent marketing agency, today announced the promotion of Kevin Butler from Vice President of Strategy to Chief Strategy Officer. Since joining the company in 2018, Butler has played a pivotal role in developing modern marketing strategies and frameworks for clients across numerous industries. In addition to supporting strong year over year agency growth, the scope of Butler’s responsibilities have expanded into overall business operations and M&A, including the 2024 acquisition of MoreSALES.

As part of this appointment, Goose Digital is introducing Intelligent Marketing, a modern approach that redefines practical, results-driven marketing. Intelligent Marketing blends strategic thinking, cutting-edge technologies, innovative processes, and creative execution with a relentless focus on driving measurable business outcomes. This is the next phase of Goose Digital’s strategy-lead vision, infusing these philosophies and frameworks throughout all employees and client deliverables.

“More than ever it’s important that marketing delivers value to its businesses and aligns with organizational objectives. We believe that marketing strategy isn’t just a component of success – it’s the foundation for it,” said Kevin Butler, Chief Strategy Officer at Goose Digital. “Intelligent Marketing represents our commitment to fresh and modern approaches, and continuous optimization while leveraging automation and AI-driven personalization to help businesses stay ahead in a rapidly evolving landscape.”

Through Intelligent Marketing, Goose Digital will help clients adapt to new customer behaviors, embrace emerging technologies, and refine their campaigns with a data-driven, results-oriented mindset. This philosophy ensures that organizations remain competitive, smarter, faster, and always aligned to growth.

“We are thrilled to elevate Kevin into this new leadership role,” said Michael Turcsanyi, CEO at Goose Digital. “His expertise and vision have been instrumental in our success to date, and this promotion reflects our commitment to strategic marketing as a transformative and differentiating force for businesses.”

ABOUT GOOSE DIGITAL

Goose Digital is Canada’s leading provider of Intelligent Marketing Solutions, empowering businesses to achieve measurable growth through AI-driven strategies, automation, and performance marketing. As your partner in Intelligent Marketing, we help organizations optimize efficiency, maximize ROI, and create data-driven customer engagement strategies that drive real business outcomes. Our expertise spans marketing strategy, digital performance, and marketing operations, with deep proficiency in Salesforce, HubSpot, Click, Microsoft Dynamics, Shopify, OpenAI, and more. Whether through tailored retainers or project-based solutions, we deliver scalable, cross-channel marketing programs designed for the future.

Goose Digital has offices in Toronto, Edmonton, and Vancouver. For more information, visit www.goosedigital.com.

MEDIA CONTACT
Kevin Butler, Chief Strategy Officer
[email protected]
(866) 644-6673 Ext. 103