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Marketing Operations

Marketing Operations Services

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Where strategy meets execution

Marketing success doesn’t happen without operational excellence. Goose Digital’s Marketing Operations services are built to help organizations implement, optimize, and scale their marketing engines across platforms, channels, and campaigns.

We bring together certified platform expertise, process design, and hands-on execution— so your team can focus on outcomes, not troubleshooting.

Platform Technology & Integrations

Your marketing stack should work for you, not against you. We ensure your technology ecosystem is connected, functional, and scalable.

  • CRM and MAP integrations (Salesforce, HubSpot, Dynamics, etc.)
  • Lead flow configuration and automation
  • Bi-directional sync and data hygiene
  • Cross-platform analytics and reporting setups
  • Custom integrations via APIs, Zapier, n8n

Marketing Automation Services

Our team manages and optimizes your marketing automation platforms—so your nurtures, triggers, and reporting always run smoothly.

  • Platform implementation and onboarding
  • Email and nurture campaign builds
  • Lead scoring, segmentation, and tagging
  • Deliverability audits and compliance reviews
  • Platform training and documentation

We’re certified in platforms like Act-On, Pardot, HubSpot, Marketo, and SharpSpring, and bring best practices tailored to your GTM strategy.

Funnel Optimization & Lead Nurturing

The journey from lead to opportunity is never linear — but we make it smarter. Our funnel services are built to improve conversion rates and sales readiness.

  • Lead lifecycle design
  • Lead scoring calibration
  • Progressive profiling and segmentation
  • Drip campaigns and re-engagement flows
  • Marketing-sales handoff process audits

This is how you increase MQL-to-SQL conversion and generate more qualified pipeline, not just leads.

Campaign Execution & Managed Services

Need more bandwidth or execution horsepower? We become an extension of your team to plan, build, launch, and optimize your marketing campaigns.

  • Multi-channel campaign planning
  • Ad ops and landing page builds
  • Campaign QA and testing
  • Performance tracking and optimization
  • Monthly planning and reporting syncs

Use us to scale fast, stay agile, and execute consistently —without overloading your internal team.

Martech Stack Optimization

Your marketing stack is only as strong as your processes. We review, restructure, and optimize your technology stack for efficiency and insight.

  • Audit of current MarTech tools
  • Gap analysis and future-state roadmap
  • Budget and license optimization
  • Reporting and attribution alignment
  • Recommendations for AI and workflow tools

The result? A stack that supports business strategy
— not just another layer of complexity.

Website Development & Maintenance

Your website should evolve as fast as your strategy. Our team supports ongoing website updates and builds that keep your digital presence aligned and performing.

  • Website audits and UX improvements
  • Technical SEO and page speed enhancements
  • CMS support (WordPress, HubSpot, Shopify)
  • Landing page and campaign microsite creation
  • Ongoing site maintenance and support

Let’s Optimize Your Marketing Engine

Whether you need a full operational overhaul or expert support on a single platform, we’re here to help.

Over 355 organizations trust Goose Digital.