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Revenue Operations

Revenue Operations
Services

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Turn marketing into measurable business impact

Goose Digital’s Revenue Operations services bring together your marketing, sales, and data systems to drive consistent pipeline growth, better forecasting, and stronger ROI.

We help you build a RevOps engine that connects strategy to revenue—from CRM configuration and attribution to full-funnel lifecycle planning.

CRM Strategy & Implementation

Your CRM is the backbone of your revenue machine. We help design, implement, and optimize systems that unify marketing and sales efforts—and make pipeline performance visible.

  • CRM selection and platform planning
  • Salesforce, HubSpot, Microsoft Dynamics, and more
  • Custom objects, lead routing, field mapping
  • Pipeline and deal flow configuration
  • CRM dashboard design and reporting

Whether building from scratch or optimizing what’s in place, we ensure your CRM supports scalable growth.

Revenue Attribution & Analytics

You can’t improve what you can’t measure. We set up attribution models and analytics that connect marketing activity to business outcomes—so you can make informed decisions with confidence.

  • Multi-touch attribution frameworks
  • Campaign ROI and CAC calculations
  • Dashboard development (Looker Studio, HubSpot, Salesforce)
  • Channel and persona performance analysis
  • Forecasting and pipeline velocity metrics

Sales & Marketing Integration

When sales and marketing work in sync, revenue grows faster. We align strategy, systems, and processes across the funnel.

  • Lead qualification and scoring models
  • Lifecycle stage definitions
  • Sales enablement strategy
  • Marketing-to-sales handoff playbooks
  • Shared KPIs and reporting dashboards

We help create a single source of truth that enables collaboration and reduces friction.

Lifecycle Campaigns & Lead Scoring

Engage the right leads at the right time. We design lifecycle strategies that guide prospects from awareness to close with smart automation and data-driven decision-making.

  • Lifecycle stage mapping and triggers
  • Lead scoring architecture and workflows
  • Nurture stream segmentation
  • Re-engagement and win-back strategies
  • Campaign calendar and journey mapping

This work supports predictable growth and ensures no opportunity slips through the cracks.

Data & Insights

Data is at the core of Intelligent Marketing. Our RevOps experts help clean, structure, and visualize your data—so insights drive action.

  • Marketing and sales data audits
  • Data warehouse and BI tool alignment
  • Funnel performance tracking
  • Executive-level reporting packages
  • AI-driven predictive modeling (when applicable)

Get the clarity you need to make smarter decisions, faster.

Align Strategy to Revenue

Let’s build a revenue engine that turns marketing activity into pipeline and profit.

Over 355 organizations trust Goose Digital.