Stop Funding a “Black Hole.” Start Funding an Engine.
Most founders build a product and then ask for money to “do marketing.” Investors rightly see this as a black hole—a high-risk spend with no predictable outcome.
Intelligent founders and savvy investors know the truth: you don’t fund a marketing idea; you fund a marketing engine.
This one-hour strategic session is built for founders seeking capital and the investors who fund them. We’ll cut through the vanity metrics and show you how to build the scalable, measurable, and automated marketing infrastructure that passes any due diligence test. Learn what it means to have a “fundable stack” that proves your path to predictable revenue.
What You Will Learn
- The “Two-Budget” Fallacy: The critical difference between a mature company’s 8% of revenue budget and a high-growth startup’s 40% of capital budget.
- The 5-Point “Pre-Flight Checklist”: The non-negotiable marketing assets you must have in place before you talk to investors.
- “Fundable” vs. “Un-Fundable” Stacks: Why a centralized CRM (like Salesforce or HubSpot) is your single source of truth for due diligence.
- De-Risking Your Model: How to use Marketing Automation to prove you have a “repeatable growth engine,” not just a manual, unscalable process.
- Answering the Tough Questions: How to build the analytics and attribution models that definitively answer, “What is your CAC?” and “Are your unit economics viable?”.
WATCH
