Welcome to a new era of email marketing where your creativity meets efficiency in Act-On’s revamped Email Composer. With its enhanced styling options, better mobile responsiveness, and a user-friendly interface, these updates are set to transform how you connect with your audience. Let’s explore how you can leverage the new features to create emails that are not only eye-catching but also highly effective.

Getting Started

When starting a new email campaign, navigate to Outbound > New Message and open a new tab by selecting + Blank Message.

Email Properties Setup

Before diving into design, you can configure some basic settings:

  • Internal email title: Name your email within Act-On for easy collaboration.
  • Subject line: Craft a compelling subject line as this is your first impression.
  • Sender details: Ensure the sender and reply settings are correctly established, enhancing the credibility of your email.

Remember, Act-On saves your changes automatically, showing a saved status at the top right of your interface, so you can focus entirely on your creative process without worrying about losing your work.

Designing Your Email

The real magic happens in the Design tab:

  • Global Styles: Set a consistent look for your email with global style options. Choose your background color, font, and link color to maintain brand consistency across all elements.
  • Rows and Columns: Utilize the flexible row and column structures to layout your content. Whether it’s a balanced two-column layout for your logo or a dynamic three-column section for case studies, aligning them correctly ensures a neat and engaging format.

Content Blocks: Adding Life to Your Layout

Each row can be enriched with various content blocks:

  • Images and Logos: Introduce your brand with a sharp logo and visually appealing images.
  • Text Blocks: Engage your reader with personalized greetings and compelling case study introductions.
  • Action Buttons: Drive traffic with well-placed call-to-action buttons, rounding them off for a modern look.

Personalization and AI-Powered Content

With the Paragraph block, personalize the greeting using the recipient’s first name, adding a fallback text like “Friend” to maintain a warm tone even when personal data isn’t available. Moreover, employ AI Create to fill in any content gaps, ensuring your message is both comprehensive and tailored.

Advanced Features

Maximize the impact with advanced design features:

  • Rounded Corners and Background Colors: Define different sections of your email visually through color coding and rounded corners.
  • Visibility Customization: Optimize content visibility across devices by hiding certain elements like large images on mobile views to streamline the user experience.

Previews and Personalization Testing

Before sending, use the Preview function to see your email from the recipient’s viewpoint, ensuring everything from layout to personalization appears flawless. Validate your email for sending by setting up essential footer details such as opt-out links and the correct mailing address.

The Goose Digital Advantage

At Goose Digital, we understand the power of an effectively designed email campaign. Leveraging tools like Act-On’s Email Composer aligns perfectly with our strategy to enhance your digital marketing efforts.

Interested in transforming your email marketing strategy with advanced tools and expert guidance? Contact Goose Digital today for a free assessment of your marketing needs.

Contact Us

Contact Us

Please opt-in to continue receiving communication from Goose Digital!