This Month in B2B Marketing Automation May 2018
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FEATURE OF THE MONTH
Not all marketing teams are principally focused on ‘lead generation’ and with the role of marketing now stretching to include the end-to-end customer experience, it’s clear marketers must look to their Marketing Automation Platforms to power all stages of the customer journey and beyond.
B2B DIGITAL MARKETING NEWS
Marketing Automation Adoption Still in ‘Early Innings’
A report by Forrester predicts the annual marketing spend for Marketing Automation platforms will more than double by 2023. Read more…
Salesforce Tower in San Francisco has its Grand Opening
Salesforce Tower, the HQ for the tech industry giant, is now the tallest building west of the Mississippi. Standing at 1,070 feet high (326 meters) with 61 floors, it took more than five years to build. Read more…
KEY TRENDS & HOT TOPICS
Video: New Google AI Can Have Real Life Conversations With Strangers
Google showed off some updates coming to Google Home and Assistant. One feature — Google Duplex — can make phone calls for you and talk to the person on the other end to schedule appointments and make reservations. Google says the feature will roll out as an experiment over the coming weeks. Watch now…
Microsoft and Publicis Unveil Marcel, an AI-based Productivity Platform
At an event in Paris, the CEOs of the two companies unveiled Marcel, a new platform comprised of multiple apps using AI, social networking mechanics, voice recognition, predictive analytics and more aimed at getting their 80,000 employees to be more productive and work together better. Read more…
ARTICLES THAT HELP YOU LEARN
5 Content Strategy Mistakes that Are Killing Your Results
Most marketers out there understand the often repeated phrase that “Content is King,” but simply producing content is only one part of achieving success with your campaigns. You should always be asking yourself “What’s the strategy?” behind everything. Read more…
Marketo: Taking LinkedIn to New Heights With Updated Tools
This Marketo blog discusses some of LinkedIn’s new features and how those features have taken it beyond a recruitment website to create a better advertising and networking experience. Read more…