Act-On Software Named to Constellation ShortList™ for B2C and B2B Marketing Automation Excellence
Our partner, Act-On Software, the leading growth marketing automation platform, announced it was one of two vendors named to the Constellation ShortList™ for both B2C Marketing Automation and B2B Marketing Automation in Q3 2021. The technology vendors and service providers featured in the program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Act-On was listed as one of eight top vendors and, as a part of the list, is recognized as a leader in marketing automation.
Marketing Technology News: InMobi Appoints Philip Gale as Head of Agency Development for Europe Act-On’s growth marketing automation software helps companies plan, launch, measure, adapt, and optimize marketing campaigns and programs — giving one marketer the power of ten. Act-On works to elevate brands’ connections to their customers by harnessing behavioural data to tailor every customer experience – helping marketers grow their brands their own way. Act-On empowers marketers with the data and tools they need to succeed, so they can keep their businesses growing in a landscape that is constantly evolving.
“We’re thrilled to be included in not one, but two of the Constellation ShortLists™,” said David Greenberg, CMO, Act-On. “It’s a testament to the hard work our team puts in every day to provide our customers with a best-in-class growth marketing automation platform to empower them to connect with their audience on the deepest level across the entire lifecycle.”
This recognition comes on the heels of a banner year for Act-On. Over the past 12 months, Act-On launched its Automated Journey Builder that helps marketers to map customer journeys in minutes, a First-of-its-Kind Zoom Webinar Integration that created the most streamlined, embedded workflow for webinar marketing automation to date, and an SMS automated marketing channel to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns.
See the full announcement here.
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