Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates
Practicing good inbound marketing means sending emails to people who actually want to hear from you.
But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through.
Here are some simple tips that are perfect for small and growing businesses, but anyone can embrace right now to improve their emails’ open rates, clickthrough rates, and lead generation potential.
1. Don’t be afraid to ‘clean up’ your contact list.
It’s tempting to keep every subscriber you win on an email campaign until they personally choose to opt out. But just because they haven’t opted out of an email newsletter doesn’t mean they’re still interested, and subscribers who have become inactive can kill your emails’ open and clickthrough rates.
2. Abide by CAN-SPAM rules.
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Essentially, it’s a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law.
3. Send your emails from a real person, not your company.
When you send email from a real person, your email open rate increases. Plain and simple. This is because — based on past tests we’ve conducted — recipients are typically more likely to trust a personalized sender name and email address than a generic one. People are so inundated with spam nowadays, they often hesitate to open email from unfamiliar senders — and they’re more likely to trust a personalized sender name and email address than a generic one.
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