Every year more and more companies expand their MarTech stack as they take on additional responsibilities like driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth.

In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Together, they will share client case studies and examples on how you can use marketing automation technology to rock marketing campaigns across the customer lifecycle.

  • What true marketing automation is and how it helps to scale your business
  • How data management supports segmentation and personalization
  • A look at common marketing automation use cases (like customer onboarding and cross-selling workflows)

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