This year’s IBAO Convention—the largest gathering of insurance brokers in Canada—was another great opportunity to connect with clients, colleagues, and long-time friends. The much-anticipated CAA hospitality room, themed around Charlie and the Chocolate Factory, truly stole the show with its creativity and immersive atmosphere. Other standout rooms included SGI’s and Wawanesa’s rooms, both of which had fantastic vibes and drew in the crowds.

One of the key themes that emerged this year was the increased interest in marketing automation. Many companies, both large and small, have invested in automation platforms, yet usage and adoption remains inconsistent. It’s clear that while the intention to fully use these tools is there, the challenge lies in developing the right strategies to drive growth and retention and   effectively implementing and  utilizing these powerful marketing platforms. 

As we wrap up the conference season with the conclusion of IBAO, we’re excited to take these insights forward and continue to support Insurance providers  in navigating an exciting and changing marketing landscape.

Here’s to staying ahead of the curve as we look to 2025!