This Month in B2B Marketing Automation July 2018
Missed our July newsletter? We’ve got it waiting for you!
This month, we introduce our new “Wing It” digital marketing podcast. The first, titled “Broker Pain Points” discusses the insurance industry’s digital revolution and the lesson brokers/marketers can take from other industries like tech and retail. Additionally, we’ve included, like every month, a collection of great articles from some of our favourite blogs for you to check out.
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FEATURE OF THE MONTH
Yes, that’s right – Goose Digital has started a podcast! On this show, Goose Digital’s Marketing Automation Experts “wing it”, alongside the occasional guest, to discuss digital marketing strategy, industry news, and exciting MarTech developments. The first episode discusses the insurance industry’s digital revolution and the lesson Brokers/Marketers can take from other industries like tech and retail.
Watch, listen or download episode 1 on your favourite devices.
B2B DIGITAL MARKETING NEWS
What You Missed at Google’s Marketing Innovations Keynote
Last month, Google let the world know that big changes were coming to its famed AdWords, including a major rebrand. This HubSpot blog has all the important notes from the keynote presentation. Read more…
Salesforce Pardot: 3 Ways Insurance Companies Can Harness the Power of Marketing Automation
Today’s fast-paced digital buyers expect relevant products, services, and experiences — not a sea of sameness built around impersonal customer relationships. How does insurance leverage these technologies to grow in a very competitive market? Read more…
KEY TRENDS & HOT TOPICS
Marketo: 5 Huge Benefits of Marketing Automation
There’s no better time than now to adopt an automation solution in your own digital strategy. In this blog, Marketo explains what marketing automation is exactly, and the benefits your company can reap from implementing it. Read More…
Act-On: 5 Key Differences Between Email Marketing and Marketing Automation
As your business grows, so do your marketing needs and the ability to scale. That leads you to ask, “what is the difference between email service providers and marketing automation?” Read more…
ARTICLES THAT HELP YOU LEARN
Act-On: 12 Tips for Amazingly Effective Email Subject Lines for 2018
Subject lines are one of the most important elements in your email marketing strategy. They will be the first thing your audience sees in their inbox and can make or break your email campaign. Act-On has provided some helpful tips for making more effective subject lines in 2018. Read more…
HubSpot: How to Build an Email List from Scratch
If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, HubSpot covers some high-quality strategies to build an email list from scratch. Read more…