The Top 10 Marketing Challenges Expected Globally in 2023
Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.
And, even if you’ve somehow navigated the past three years without any surprising or tough marketing challenges, there’s likely at least one task, tactic, or strategy you’ve always wanted to improve upon.
Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. For that reason, it’s important to pause for a moment and reflect on the biggest challenges marketers feel they’re facing this year.
Below, let’s review the current global marketing issues impacting the industry, according to data from HubSpot’s 2023 Marketing Industry Trends Report and marketing experts.
1. Generating Traffic and Leads
While this was the second biggest marketing challenge in 2022, it’s the top challenge marketers will focus on in 2023, with 19% of survey respondents saying it will be their biggest hurdle. As you might expect, generating traffic and leads is always top of mind with marketers. And, even if teams are doing well with these metrics, they’ll always want to improve them.
2. Hiring Top Talent
While “Hiring Top Talent” was low on the list of challenges faced by marketers in 2022, it’s expected to be the biggest challenge of 18% of marketers in 2023.
And, we’re not too surprised. Hiring talent with a great track record takes time, effort, and money — which many marketing teams do not have.
While hiring is a challenge marketing teams have faced throughout the past five years or so, concerns are continuing news of worker shortages and recruiters competing for applicants that have chosen to shift roles due to the global pandemic or management interests in mandatory office returns.
3. Marketing Plan Pivots
In 2020, we began learning the art of the pivot as many brands had to stop everything they had planned, observe the current state of everything, and navigate the best way forward. But, every time we think we get closer to a boring day in the marketing world, something evolves or changes that will cause us to need to pivot.
And, while some marketers are excited by the idea of working in a fast-paced, ever-evolving environment, it can get very tiring for others. That’s why we’re not shocked that 17% of marketers say that marketing strategy pivots will be the biggest challenge they face in the new year.
To see the full list of marketing challenges expected in 2023, read the full blog on our partner HubSpot’s website.
Are one or more of these top marketing challenges a concern for you? Contact Goose Digital today to learn more about how we can help.