This Month in B2B Marketing Automation October 2017
Missed our October newsletter? We’ve got it waiting for you! This month’s newsletter features tips on how to drive value from a (long term) marketing automation investment, a breakdown of the role Inbound Marketing should play in your marketing program, and top data trends Act-On Software believes are worth paying attention to.
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FEATURE OF THE MONTH
When it comes to driving value from marketing automation investments, we approach it as a phased journey which includes infrastructure planning, lead generation, demand generation, customer marketing, org-wide adoption, and more. Marketing automation success doesn’t happen overnight, but it can happen over time.
B2B DIGITAL MARKETING NEWS
Understanding What Inbound Marketing Really Is In 2017
The term ‘inbound marketing’ is widely misunderstood. However, inbound still plays an important role in marketing programs. Learn four keys to executing a quality inbound marketing program in 2017.
Salesforce Pardot Adds Campaign Influence Attribution for Outlook
As Pardot campaigns become Salesforce campaigns, Salesforce users will have unified campaign data to understand marketing effectiveness across all initiatives. Learn about this new release being announced at Dreamforce next month..
KEY TRENDS & HOT TOPICS
Why Do Most Digital Marketing Initiatives Fail?
Learn the role strong leadership plays in ensuring digital marketing initiatives successfully support overall marketing strategies.
Marketo: The Importance of Storytelling
How do marketers bridge the gap between the expectation to deliver impact today, the requests we get to do more, and the demands of our customers to see more value? According to Marketo, the only way to do so is with quality marketing stories.
ARTICLES THAT HELP YOU LEARN
Act-On: Top Data-Driven Marketing Trends to Watch
According to Act-On, 64% of businesses strongly agree that data-driven marketing is crucial to success in today’s hyper-competitive global economy. Learn how this can impact the customer journey, account-based marketing, and general industry changes.
How to Approach Your 2018 B2B Social Media Strategy
The value of social media for B2B organizations cannot be overstated. Learn the keys to developing a B2B social media strategy that will serve you well going into 2018.