This Month in B2B Marketing Automation February 2018
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FEATURE OF THE MONTH
On February 27 and 28, Canada’s most innovative insurance conference, ICTC, gets underway and we’re thrilled to be part of it again! This year we’ve got a lot of exciting things going on at the conference!
B2B DIGITAL MARKETING NEWS
Econsultancy: Data Management Processes for Modern Marketing Strategies
With data and audience identity clearly playing a key role in driving marketing success, learn what Econsultancy believes are the three core pillars of data management. Read more…
Why A Customer Retention Strategy is Key in Your Marketing Program
What happens after a prospect becomes a customer is rarely discussed in many marketing circles. Learn why to focus some of your efforts and budget on customer retention in order to continue growing your business. Read more…
KEY TRENDS & HOT TOPICS
Sales + Marketing Alignment is the new Standard for Growth
Goose Digital CEO Mike Turcsanyi breaks down modern marketing approaches and explains why Sales and Marketing alignment is critical to scaling an organizations growth. Read more…
ARTICLES THAT HELP YOU LEARN
There is No Silver Bullet With Marketing Automation
Most marketing automation platforms are virtually identical. While some platforms have unique features, success with marketing automation is largely dependent on strategy, content, and how the tool is used. Get several marketing automation starting points from Goose Digital. Read more…
LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why
If you’re a B2B marketer, there’s no doubt that your customers are doing more research than ever before making a purchase. But what’s changed in the past decade is where they’re finding that information. Here’s five reasons to add a LinkedIn B2B marketing strategy to your marketing mix. Read more…