This Month in B2B Marketing Automation November 2017
Missed our November newsletter? We’ve got it waiting for you! This month’s newsletter features strategies for developing a cohesive marketing plan for 2018 as well as encouraging employees to market your brand’s social media presence.
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FEATURE OF THE MONTH
What Roles Should I Outsource When Building My Marketing Department?
As businesses increasingly prioritize digital marketing over traditional marketing tactics, it’s common for their existing teams to lack the requisite skills to be successful. Our advice: the journey into digital marketing requires solid teammates at all levels of your organization. We’ve broken down key steps to take when looking to accelerate digital marketing adoption and success.
B2B DIGITAL MARKETING NEWS
Don’t have a marketing plan for 2018? Better get a move on!
Now is the time to tighten your 2018 marketing program. Whether you’ve completed it, not started it or are somewhere between the two, here’s five helpful steps to building the perfect 2018 marketing program.
Goose Digital Named a Finalist for Best Service Provider at 2017 Insurance Business Awards
For a second consecutive year, we’ve been named a finalist for the Best Industry Service Provider Award at the annual Insurance Business Awards. Learn about the event, plus our mission to create innovative digital marketing solutions for Insurers and Brokers
KEY TRENDS & HOT TOPICS
What’s the REAL Cost of Marketing Automation?
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms.
Marketo: Enterprise Marketing Best Practices for 2018
Engagement Marketing – strategic content that truly appeals to your audience and their expectations – is the only way for companies to win in today’s marketing landscape. Get three best practices to engage your audience in 2018.
ARTICLES THAT HELP YOU LEARN
LinkedIn: How to Encourage Employees to Advocate for Your Brand on Social Media
Leveraging your employees as brand ambassadors can quickly and measurably increase your social media reach with your target audience. Here are five ways to get your employees jazzed up for social media advocacy on behalf of your organization.
Understanding What Inbound Marketing Really Is In 2017
The term ‘inbound marketing’ is widely misunderstood. However, inbound still plays an important role in marketing programs. Learn four keys to executing a quality inbound marketing program in 2017.