Performance Analytics Re-launches with Goose
We are excited to announce the recently completed re-launch of the Performance Analytics corporate website, www.performanceanalytics.com. The new website is a major change from their previous website, which was over five years old and not reflective of their go-to-market strategy and services they offer to their Clients. Performance Analytics services fortune 500 companies and is the leading authority on Enterprise Performance Management (EPM) product and solutions. They needed a new website that would reflect both their expertise in the space and set the foundation to attract new prospects through an integrated digital marketing program (also underway with Goose Digital). The new site clearly tells users what Performance Analytics does and highlights key Software Products and Business Solutions they deliver.
As part of their growth strategy, the company wanted to leverage digital marketing solutions such as Search Engine Optimization, Content Marketing, Marketing Automation, and Social Media to increase brand awareness. By being relevant in these digital channels, this approach would both support the sales teams in existing opportunities but also help secure up-sells and new leads. The new website truly is the foundation for this vision. Over a 12 week period, Goose Digital and Performance Analytics embarked on a plan to completely overhaul the website, launching a new sitemap and content strategy to realize this vision. The new website has several key features that allows Performance Analytics to build their own brand while leveraging important co-marketing opportunities with their partners such as SAP, OneStream, Adaptive Insights, and Oracle.
The project included:
- Complete Design (Wireframe and Creative)
- Latest WordPress CMS
- Rich home-page to tell their story
- New sitemap and navigation to support content strategy
- Learn section (Case Studies, Videos, Events and Whitepaper)
- Ask-an-Expert Call-to-Action w/unique “experts” per page
- Several Contact Forms for Lead Conversion
- Tracking and Analytics
- Search Engine Optimization
- Blog, News, and Events Integration
- Social Media Integration
The content strategy built into the website allows for Case Studies and Brochures to easily be linked to pages, supporting the buying process and driving engagement.
We would like to thank Performance Analytics for letting us be a part of this next phase of your growth!