The more people who open your promotional emails and click on the links, the better, but it’s even more valuable if your recipients also share your content with their social media networks. Not only do social shares get more eyes on your content and increase traffic to your website, but they can also earn you more newsletter signups. You already know there are ideal days and times to send your emails to maximize open rates, engagement, and click-throughs, but what about earning more social shares? Here’s how to time your promotional emails for maximum social shares.

The Best Time to Send Emails for Opens and Clicks

It stands to reason that the best time to send emails for opens and clicks is also an ideal time to send promotional emails if your goal is to increase social shares. After all, your subscribers can’t share your content if they don’t first open the email and click on a link. Here are a few things to consider when identifying the best days and times to send your promotional emails.

Know When Your Audience is Most Active Online

What days and times are your audiences spending most of their time online? Professionals might be more likely to check their emails in the early morning before the official start of the workday or even in the few minutes before the end of the lunch hour.

Try the Most-Recommended Days and Times

You’ll find much advice online about why Tuesdays, Wednesdays, and Thursdays are the best days to send emails, and there are plenty of good reasons why that’s the case. You don’t want to email people when they’re having a case of the Mondays and trying to get caught up from the weekend, for instance, and on Fridays, you might miss subscribers who have gotten an early start to the weekend.

To learn more about how to time your promotional emails, read the full blog written by our partner Act-On Software, here.

Need help with your email communications? Contact us today.