This Month in B2B Marketing Automation January 2018
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FEATURE OF THE MONTH
We’re well into 2018 and marketers everywhere are deep into rolling out their marketing plan… right? In case you need inspiration or want to make small changes, here’s our list of must-do marketing tactics this year.
B2B DIGITAL MARKETING NEWS
Marketo: 6 KPIs For Content Marketing
For content marketers, the “what do I measure” question has yet to be clearly answered. Here are six quick KPI’s to prove your content’s value and help dictate your content marketing strategy. Read more…
7 Ways to Boost Your Email Marketing Click-Through Rate
For a second consecutive year, we’ve been named a finalist for the Best Industry Service Provider Award at the annual Insurance Business Awards. Learn about the event, plus our mission to create innovative digital marketing solutions for Insurers and Brokers. Read more…
KEY TRENDS & HOT TOPICS
Should Your Organization Practice Social Selling?
Learn how to master the four key pillars to being successful at social selling on LinkedIn, the world’s largest business social media platform. Read more…
Salesforce Pardot: Adventurous B2B Marketing Strategies for 2018
If you’re looking to add some sizzle to your 2018 marketing program, Salesforce Pardot have several unique ideas that might be right for your campaigns. Read more…
ARTICLES THAT HELP YOU LEARN
What is Account Based Marketing?
Account Based Marketing (ABM) is one of marketing’s biggest buzz terms, but what does it actually mean and how can it work for your marketing program? Goose Digital breaks down ABM with examples and expert explanations. Read more…
Act-On: 3 Things About Machine Learning Every Marketer Needs to Know
What if an algorithm could follow your prospects and recommend the perfect piece of content at the perfect time? Learn how machine learning can do this and so much more. Read more…