This Month in B2B Marketing Automation June 2017
Missed our June newsletter? We’ve got it waiting for you! This month’s newsletter highlights strategies for improving how you influence customers, the importance of video content, and tips for writing expert copy!
FEATURE OF THE MONTH
Why a Marketing Audit is a Healthy Choice
A marketing audit should be the first step of every strategic marketing plan. An audit tells the story of where your brand is now, what’s working well and what needs more attention. It also helps identify a prescriptive path to reaching your defined objectives. So, what’s involved? Read the blog to find out.
B2B DIGITAL MARKETING NEWS
It’s Not What You Sell; It’s How You Sell: Changing The Way You Influence Customers
There are two different ways to influence a customer to buy; direct persuasion or self-persuasion. Here are five tools and techniques which will convince clients you are there to help them and to help them come up with their own reasons for wanting to buy from you.
The Ideal Length of a Sales Email, Based on 40 Million Emails
According to TOPO, prospects open less than 24% of sales emails. That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all.
KEY TRENDS & HOT TOPICS
Why Ignoring Video Marketing is Hurting Your Business
The popularity of YouTube, SnapChat, Twitter and Instagram’s video platforms and capabilities make using video hard to ignore in today’s business marketing landscape. With the advancement of technology, you no longer need to be a professional videographer to produce decent-looking videos. Here are 6 compelling benefits to jumping on the video bandwagon while the momentum is hot
IRCE 2017 Recap: Marketing Automation Strategies in Full Swing
Goose Digital’s Mike Turcsanyi recap’s the 2017 Internet Retailer Conference & Exhibition (IRCE) and explains why marketing automation strategies were top of mind with leading digital retailers.
ARTICLES THAT HELP YOU LEARN
4 Things We Learned While Getting Act-On Certified
Our whole team recently completed full Act-On Software certification. Here are 4 things we learned about the marketing automation platform when doing each of the tests.
10 Expert Tips for Writing Landing Page Copy that Converts
Having a landing page that works is an essential step in converting visitors to leads, so it’s important to get the copy exactly right. To help with this, we reached out to four landing page copywriting experts and asked for their top tips for writing high converting landing page copy?