This Month in B2B Marketing Automation May 2017
Missed our May newsletter? Read it now! This month’s highlights include Act-On’s Data Studio for better understanding engagement metrics and tips for maintaining a clean email database.
B2B DIGITAL MARKETING NEWS
10 super digital marketing stats from this week
This week’s stats roundup is somewhat of a mixed bag. It includes news about AR, Amazon Echo, and Eurovision. What a world we live in!
Act-On Deepens the Impact of B2B Marketing Automation in Canada
Canadian marketers and businesses marketing to Canadian consumers benefit not only from the core technology Act-On offers, but also the support and services Act-On provides its clients to ensure they remain CASL-compliant marketers.
KEY TRENDS & HOT TOPICS
Marketing Automation Can Help Build Trusted Relationships
Cool new research examines the role personalization plays in building trust with your customers. Learn three ways marketing automation builds trust and solidifies company reputation.
Using Act-On’s Data Studio & BI Tools to Dissect Your Data
If you’re using Act-On for marketing automation, there’s a powerful feature called Data Studio that can help you understand your audience, engagement and their behaviours.
ARTICLES THAT HELP YOU LEARN
How Rich Media Can Boost Email Marketing Performance [Infographic]
With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. We know how to drive open rates but in order to keep people reading, marketers are turning to rich media more and more.
6 Tips to Clean Your Email Database For Better Email Engagement
Email marketing isn’t dead, but it’s becoming increasingly harder to get people’s attention. Here are 6 tips to help improve email performance, heighten engagement and bolster your email sender reputation.