This Month in B2B Marketing Automation April 2018
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FEATURE OF THE MONTH
Many agree content is king, but research shows few marketers actually have a documented content strategy. Learn the top three tenets of a content strategy and how it can positively support all stages of your sales funnel.
B2B DIGITAL MARKETING NEWS
Six Aspects of a Great Digital Marketing Partner
The roots of Goose Digital are all about partnership and adding value. Learn the six core principles we believe customers are looking for from their service providers. Read more…
Pardot: What Users Should Know About Accessibility In Email Marketing
More than 285 million people have visual impairments that affect their ability to interact with online content. Get practical tips that will impact your digital marketing experience and tactics. Read more…
KEY TRENDS & HOT TOPICS
Marketo: What I Learned Rebuilding My Company’s Lead Qualification System
Learn how marketing automation pioneers, Marketo, rebuilt and developed a scalable workflow to improve their lead qualification and sales process. Read more…
How Aetna Generated 638% More Leads Thanks to A/B Testing
Read the in-depth story of how this healthcare leader challenged its own assumptions to drive significantly better performance in their lead generation campaigns. Read more…
ARTICLES THAT HELP YOU LEARN
12 Hidden Reports to See if Your Social Strategy is Working
Only 43% of B2C marketers measure ROI on social media investments – likely because measurement itself is too hard. Marketing guru Neil Patel unveils 12 hidden Google Analytics reports he recommends using to streamline measurement and ROI. Read more…
What is SEO, According to HubSpot
Obviously SEO is more complicated than picking a few keywords to focus on. Get nine tips on how to properly invest in SEO and use it to your organization’s advantage. Read more…