A recent IBM study has revealed a startling truth about the modern workplace: while most employees are enthusiastically embracing AI, many businesses are lagging behind. The report found that a massive 79% of Canadian office workers are already using AI tools, but only a quarter of them are using secure, enterprise-grade solutions. This gap is creating a significant challenge for businesses, as employees are taking matters into their own hands, leading to “shadow AI” and an increased risk of data breaches.

But the biggest takeaway for me was this: nearly half of all workers (46%) said they would leave their current job for one that uses AI more effectively. This isn’t just about efficiency; it’s about a fundamental shift in what employees value. They see AI as a way to boost their productivity, giving them more time for strategic and creative work.

The message is clear: the future of work isn’t coming—it’s already here, and your employees are leading the charge. The question is, how do you bridge the gap between employee needs and business readiness without exposing yourself to unnecessary risk?

This is where Intelligent Marketing comes in. At Goose Digital, we believe AI isn’t about replacing your team; it’s about empowering them to achieve measurable growth and stronger pipelines. We’ve developed a suite of AI-driven strategies to help businesses of all sizes confidently integrate AI into their marketing and operations.

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A few of our key AI services include:

  • AI Readiness Roadmap: We’ll assess your current state and create a clear, actionable plan for AI adoption.
  • AI-Enabled Workflow & Operations: We empower your marketing team to work more efficiently and effectively by deploying custom AI agents and integrations.
  • AI SEO Optimization: Leverage AI to optimize your website for search engines and drive organic traffic.
  • AI Content Production: Create a scalable content engine by automatically generating unique, SEO-friendly descriptions, blog posts, and social media content.

Don’t get left behind. It’s time to align your business with the future of work and give your employees the tools they need to succeed.

Click here to read the full IBM report on Shadow AI

Ready to get started? Book a free AI Discovery Session with a Goose Digital Strategist today!